Utilizing one or more types of electronic media to sell goods, services, or brands is known as digital marketing. This encompasses the internet, social media, search engines, mobile devices, and other digital outlets, but is not limited to these. Online or internet marketing are other names for it. The use of digital marketing techniques makes it easier to pinpoint the target market and reach out to them online, where they spend the majority of their time. It includes a variety of tactics, including content marketing, influencer marketing, email marketing, search engine marketing, and social media marketing.